Wednesday, July 1, 2020
Is there a cultural fit or a shared vision
Is there a cultural fit or a shared vision Which companies are you targeting in your job search? Have you given consideration toa cultural fit or a shared vision? In a previous blog post, What Skills Should You Be Flaunting,a cultural fit andshared vision were given top priority ina decision to hire. Are you interested in a company that publicly communicates sustainability objectives or policies? A company actively engaged in community and social causes,procedures to improve energy efficienciesor progressive plans toreduceenvironmental impact? Your job search should consist of targetingcompanies thatshareyour values and vision. In doing so you just might end up with the competitive advantageneeded to land your nextjob and position yourself within an organization with a bright future. Corporate Social Responsibiltyin the Noughties,clearly relays the growing trend in a survey of over one thousandCEOs on the importance ofcorporate social responsibilitywith56.2% believing it to be a high priority in 2007 and increasing to 68.9% in 2010. Consumerexpectationscontinue to grow with the understanding that a corporations actions and behaviour do have social consequences. Marketing a product at a great price is no longer a successful strategy on its own if it is at the expense ofsocial,economic or environmental conditions. Social media continues to provide a more level playing field for millions of consumers to share their concerns. Companies are listening, interracting andrespondingto consumerfeedback realizing that the onceone-sided, in your face marketing campaigns are no longer acceptable. Sustainability is thelong term maintenanceofwell being, which in turn depends on the well being of the natural world and the responsible use of natural resources. Wikipedia providesthe most quoted definition from theBrundtland Commission of the United Nations, 1987 as,sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.Sustainable organizationsare slowly emerging and with some investigation you may just findthe perfect employment opportunity providing a cultural fit and a shared vision. B Corporations, Corporate Knights,InCourage, Orenda, MaRS,3BL Media
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